A seismic shift hit the gaming scene in 2023 when the iconic FIFA franchise from EA SPORTS rebranded to EAFC. A monumental shock to the system after a thirty-year love affair with generations of gamers. With a new brand however came a new vision - a tighter, more intrinsic integration between the game and it's lifeblood, Esports. The initial EAFC brand looked to the connection between the classic triangular marker above the players' head in-game and the prevalence of triangles in the real-life beautiful game. For EAFC Pro we dove into this further, not two-footed, and bridged the gap between the real and digital, the in-game players and the esports pros living their competitive dream online. The triangle became the match-day tunnel, a vibrant digital connection that brings the players closer to glory.