Following successful Nike By You artist collaborations in Paris. Nike approached Seen Studios and iconic kit designer SETTPACE among others to create limited edition kit and patch drops for followers of the swoosh to customise in-store at NikeTown London. I was brought in to collaborate with SETTPACE, focusing on the overall concept, kit print and badge designs. We chose to embrace the grit of the inner city game wherever it was played – on the streets, in alleys, the cages or playgrounds - one thing was certain, the LDN game is tough.